Director of Marketing

With over 16 years in digital media and creative direction, I bring a deep mix of storytelling, design, and strategy to everything I do. I’ve been immersed in the gaming industry since 2017, helping studios and brands evolve how they create, communicate, and grow.

As Director of Creative at Layer AI, I focus on helping customers understand and adopt AI for their creative workflows. I lead education, tutorials, and content that show artists and studios how to use Layer’s tools effectively — from hands-on training and workshops to video demos and social content. I serve as the creative expert within the company, bridging the gap between technology and artistry. During my time at Layer, our team raised $6.5M in funding and won “Best Use of AI” at the Mobile Game Awards.

Before that, I directed marketing and creative strategy at AdLiven, where I helped shape the company’s brand and led the launch of an AI image generation tool that transformed app marketing. The launch was featured in major media outlets and drove double-digit growth in user engagement and traffic.

Earlier, at AppOnboard, I led a 25-person creative team producing instant apps and playable ads for top games like Marvel Strike Force, CSR Racing 2, Fortnite, Toy Story Drop, and Star Wars: Galaxy of Heroes. Following AppOnboard’s acquisition of Buildbox, my focus shifted to education — helping creators learn AppOnboard Studio and Buildbox through tutorials and hands-on guidance.

No matter the project, my goal has always been the same: bring creativity and strategy together to build meaningful experiences that connect with audiences and push the industry forward.

AdLiven Logo + WEbsite Redesign

The goal was to revitalize AdLiven's brand presence in the market by rebranding, redesigning the logo, and launching a new website.
We successfully transitioned AdLiven's brand from outdated to contemporary, enhancing market perception.

Before the transformation, AdLiven's website was a mere outdated landing page, offering a limited glimpse into the company's innovative services and creative prowess. However, following the establishment of our brand guidelines, we embarked on a comprehensive website overhaul. I played a pivotal role across every facet, from content curation and copywriting to determining the website's design, structure, and features.

The revamped website proudly showcases a fresh header, highlights of our marquee projects, and a meticulously curated portfolio that provides an in-depth look into AdLiven's diverse creations. Visitors can seamlessly filter through our projects, whether they're interactive ads, video ads, or even sorted by project type and game genre. Detailed landing pages for our Video and Interactive Ads services elucidate what makes AdLiven stand out in the market. Additionally, our collaboration with esteemed partners, including Voodoo, Activision, Mobilityware, and Jumbo Privacy, is celebrated through a dedicated testimonial section. Beyond this, the new site also enriches our digital presence with a Blog, insightful Case Studies, an About page detailing our history and vision, a Meet the Team section, and a Careers portal, inviting potential talents to join our journey.

Content Strategy + CREATIVE DEVELOPMENT

Logo + WEbsite Redesign

We worked with a design studio to refresh the Buildbox logo, establishing a new brand identity and brand guidelines.
We applied the new brand guidelines and design to refresh the website to reflect the updated branding.