Director of Marketing

With over 14 years in digital media and marketing, I'm a visionary Marketing Director known for app marketing expertise. I launched a successful digital platform with 28,000 subscribers and 7.5 million views, highlighting my audience growth skills. I then built a thriving video production business, showcasing my ability to execute complex projects with precision and creativity.
My experience includes a deep dive into mobile tech, where I developed innovative marketing strategies rooted in consumer behavior insights. I consistently drive substantial growth and market engagement for the brands I represent.

From leading marketing at AdLiven to directing teams at AppOnboard, I've shown exceptional leadership and collaboration. I've spearheaded initiatives blending creative strategy with data-driven insights, setting new user acquisition and brand development benchmarks. My expertise includes project management, brand strategy, content creation, and digital advertising, all driven by a pursuit of excellence and innovation.

In a groundbreaking effort at AdLiven, I led the launch of an advanced AI image generation tool to transform app marketing. The launch received praise from 8 major media outlets and elevated AdLiven's industry reputation. The tool drove an 8% increase in website users, 12% rise in new user engagement, and 18% growth in U.S. users, with a significant boost in average engagement time. This success highlighted our dedication to innovation and reinforced our position as a technology-driven marketing leader.

AdLiven Logo + WEbsite Redesign

The goal was to revitalize AdLiven's brand presence in the market by rebranding, redesigning the logo, and launching a new website.
We successfully transitioned AdLiven's brand from outdated to contemporary, enhancing market perception.

Before the transformation, AdLiven's website was a mere outdated landing page, offering a limited glimpse into the company's innovative services and creative prowess. However, following the establishment of our brand guidelines, we embarked on a comprehensive website overhaul. I played a pivotal role across every facet, from content curation and copywriting to determining the website's design, structure, and features.

The revamped website proudly showcases a fresh header, highlights of our marquee projects, and a meticulously curated portfolio that provides an in-depth look into AdLiven's diverse creations. Visitors can seamlessly filter through our projects, whether they're interactive ads, video ads, or even sorted by project type and game genre. Detailed landing pages for our Video and Interactive Ads services elucidate what makes AdLiven stand out in the market. Additionally, our collaboration with esteemed partners, including Voodoo, Activision, Mobilityware, and Jumbo Privacy, is celebrated through a dedicated testimonial section. Beyond this, the new site also enriches our digital presence with a Blog, insightful Case Studies, an About page detailing our history and vision, a Meet the Team section, and a Careers portal, inviting potential talents to join our journey.

Content Strategy + CREATIVE DEVELOPMENT

Logo + WEbsite Redesign

We worked with a design studio to refresh the Buildbox logo, establishing a new brand identity and brand guidelines.
We applied the new brand guidelines and design to refresh the website to reflect the updated branding.